- Published: Monday, 07 November 2016 15:11
Social Media and the New Age of Journalism: A Closer Look at BuzzFeed
By C.C. Clark, Matt Geffen, Katrina Horsey, Will Ogden and Campbell Slavin; from Drew, Marin Academy, Marin School of the Arts and University High Schools
On a scalding summer afternoon in New York City, Fast Forward had the opportunity to tour BuzzFeed’s Eighth Avenue headquarters. As we approached the office, the site’s iconic red logo came into view, extending out from a sharp but otherwise ordinary grey skyscraper. As soon as we entered (greeted by the lifesaving whoosh of the AC), we were submerged in the “buzzyness” of the company’s workaday world. Spiffy millennials sport the latest styles; spotless white walls are illuminated by fluorescent lights. Nearly every employee carries a beige backpack with the BuzzFeed insignia printed in the bottom right corner, and a personalized quote is written in the remaining space in black.